• Jen

Fudge - From Hobby to Start-Up

Updated: May 21, 2020

If you had asked me when I was sixteen and making my first batch of fudge if I would even consider trying to make a business out of it, I would have laughed at you.

Yet, here I am.


By happy accident I started making fudge when I was sixteen. I wanted to help my mom with the annual Christmas backing one year. She was fine with it as long as I found my own recipe to make. I wasn’t allowed to touch her Christmas time staples.


So, I busted out the cookbook in search of my own signature Christmas recipe. There it was, Butterscotch Fudge in an old copy of The Taste of Home Christmas Edition. I made it off and on at Christmas time for several years after that. Candy is difficult to make so some years it didn’t always turn out.


Entrepreneurship is something I never considered for myself, event when I was helping Jon run his business. Then I started dabbling in the world of Direct Sales when I was on maternity leave with R. I got my real taste of being a businesswoman. With the encouragement from the women I had met in the biz and the unwavering support of Jon, I signed up for my first event and found other fudge recipes to try out.



My first event was so successful that I ran out of product the first day and stayed up until 1 am making more fudge for the second day! I still wasn’t quite bitten by the business bug yet due to a lack of confidence in myself, but I would be a fool if I didn’t see the potentially in the possibilities that my fudge had.


So, despite the fear, I went for it!


It wasn’t over night I did more events here and there and did some private sales, including a wedding, then before I knew it, I was filling out my application to be a part of the Thunder Bay Country Market. And I got accepted.


That acceptance was like winning my own version of the lottery. I was so excited! I was also ready to acknowledge that I had become a real businesswoman. There wasn’t just potential in my fudge, I had to the potential too.


I wasn’t at the Market very long when COVID-19 hit but you gotta roll with it or be lost in the dust.


Despite COVID-19, the Market continues to go strong with the hard work of staff and volunteers. The Market has turned from a 2 day a week social gathering place to a curbside pick up local grocery stop. You can’t ask to work with a better group of people.

If you’re in the Thunder Bay area be sure to check out their online store at https://www.thunderbaycountrymarket.com/

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